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Agentic AI for Marketing: When Data Turns into Action
Quiet AI: How AI is becoming a strategic ally for luxury and beauty Maisons
3 techniques for defending your 2026 marketing budget thanks to Marketing Mix Modeling
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Marketing & Commercial Effectiveness
Use advanced Marketing Mix Modeling to understand what drives growth, test scenarios, and optimize your mix across channels and products for sustainable, data-driven performance.
Short-term results vs. long-term strategy: Avoid trade-offs with Marketing Mix Modeling
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Driving adoption and impact: How Agentic AI is transforming Marketing Mix Modeling
Influencer Marketing Measurement for the Next Era
Luxury & Beauty
Combine analytics and industry insight to accelerate retail and luxury performance, strengthen brand equity, and activate sustainable, omnichannel growth across markets and customer journeys.
Quiet AI: How AI is becoming a strategic ally for luxury and beauty Maisons
Why Influencer marketing is no longer a measurement blind spot
The CMO Brief: What's Driving Results in Fashion & Beauty Marketing
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Influencer Marketing Measurement for the Next Era
'Quiet AI' The Invisible Touch in Luxury and Beauty
How to maximize marketing ROI when budgets are tight: the role of Marketing Mix Modeling
The 5 AI trends in 2025
Harnessing the potential of GenAI: Real-world trade-offs and use cases for the financial sector
Our vision for Marketing Mix Modeling: Combining AI and continuous innovation for smarter decision-making
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Why Responsible AI security is key to protecting data and gaining a competitive edge
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Tackle customer strategy through data: 7 key steps to drive growth
Optimizing MMM in-Housing: Rebuilding foundations and navigating scenarios
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