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Agentic AI for Marketing: When Data Turns into Action
Quiet AI: How AI is becoming a strategic ally for luxury and beauty Maisons
3 techniques for defending your 2026 marketing budget thanks to Marketing Mix Modeling
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Marketing & Commercial Effectiveness
Use advanced Marketing Mix Modeling to understand what drives growth, test scenarios, and optimize your mix across channels and products for sustainable, data-driven performance.
Luxury & Beauty
Combine analytics and industry insight to accelerate retail and luxury performance, strengthen brand equity, and activate sustainable, omnichannel growth across markets and customer journeys.
Quiet AI: How AI is becoming a strategic ally for luxury and beauty Maisons
Why Influencer marketing is no longer a measurement blind spot
The CMO Brief: What's Driving Results in Fashion & Beauty Marketing
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Building bridges between short-term ROI and Desirability in turbulent times!
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How Marketing Mix Modeling can become a powerful tool for sustainable business performance
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The Role of Customer Analytics Throughout the Value Chain
Generative AI: from potential to impact - 6 pillars for a transformational success
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Scaling Marketing Effectiveness
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