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Featured by Ekimetrics
Agentic AI for Marketing: When Data Turns into Action
Quiet AI: How AI is becoming a strategic ally for luxury and beauty Maisons
3 techniques for defending your 2026 marketing budget thanks to Marketing Mix Modeling
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Marketing & Commercial Effectiveness
Use advanced Marketing Mix Modeling to understand what drives growth, test scenarios, and optimize your mix across channels and products for sustainable, data-driven performance.
Luxury & Beauty
Combine analytics and industry insight to accelerate retail and luxury performance, strengthen brand equity, and activate sustainable, omnichannel growth across markets and customer journeys.
Quiet AI: How AI is becoming a strategic ally for luxury and beauty Maisons
Why Influencer marketing is no longer a measurement blind spot
The CMO Brief: What's Driving Results in Fashion & Beauty Marketing
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Data Clean Rooms: 3 must-know use cases to unlock new possibilities for businesses
CMOs: What your CFO needs to know about ROI
Understand your real marketing carbon footprint to crack sustainable business performance (2/3)
Data Clean Rooms: Overcoming Technical and Human Challenges with Governance
How to measure the efficiency of creativity in advertising in 5 steps?
Facing inflation: leveraging data science to optimize price and promotion strategy
On the importance of first actions to achieve sustainable development
How to leverage MMM practices toward more sustainable performance (3/3)
Inflation: leveraging Data Science to revamp pricing & promotion opportunities
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