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Featured by Ekimetrics
Agentic AI for Marketing: When Data Turns into Action
Quiet AI: How AI is becoming a strategic ally for luxury and beauty Maisons
3 techniques for defending your 2026 marketing budget thanks to Marketing Mix Modeling
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Marketing Measurement in the “Business of Exceptions”: Helping a Global Events Business Measure What Matters
How Eurostar strengthened its brand awareness and optimized train occupancy thanks to Ekimetrics’ Marketing Mix Modeling
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Ekimetrics recognized in the 2025 Gartner® Magic Quadrant™ for Marketing Mix Modeling
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The 5 AI trends in 2025
Harnessing the potential of GenAI: Real-world trade-offs and use cases for the financial sector
Our vision for Marketing Mix Modeling: Combining AI and continuous innovation for smarter decision-making
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A practical approach to the cookieless future of marketing effectiveness
Marketing Measurement & Optimization: in-housed, outsourced or hybrid?
Executing for Effect: best practices to maximize the effects of your Facebook campaigns
Conducting the media mix orchestra to build brand success
Sustainability: Tackling industry’s most pressing, burning platform
Rethinking APAC's Customer Engagement Strategy Post-Covid Using First Party Data (3/3)
Rethinking APAC's Customer Engagement Strategy Post-Covid Using First Party Data (2/3)
Rethinking APAC's Customer Engagement Strategy Post-Covid Using First Party Data (1/3)
Can the beauty industry break its addiction to ‘Gift with Purchase’?
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