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Featured by Ekimetrics
Agentic AI for Marketing: When Data Turns into Action
Quiet AI: How AI is becoming a strategic ally for luxury and beauty Maisons
3 techniques for defending your 2026 marketing budget thanks to Marketing Mix Modeling
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Marketing & Commercial Effectiveness
Use advanced Marketing Mix Modeling to understand what drives growth, test scenarios, and optimize your mix across channels and products for sustainable, data-driven performance.
Marketing Measurement in the “Business of Exceptions”: Helping a Global Events Business Measure What Matters
How Eurostar strengthened its brand awareness and optimized train occupancy thanks to Ekimetrics’ Marketing Mix Modeling
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Ekimetrics recognized in the 2025 Gartner® Magic Quadrant™ for Marketing Mix Modeling
Luxury & Beauty
Combine analytics and industry insight to accelerate retail and luxury performance, strengthen brand equity, and activate sustainable, omnichannel growth across markets and customer journeys.
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Building bridges between short-term ROI and Desirability in turbulent times!
YouTube creative effectiveness: Three golden rules that could double ROI
How Marketing Mix Modeling can become a powerful tool for sustainable business performance
The new world of marketing measurement: best practice for impact and resilience
Advanced Study: Measuring YouTube ad creative quality impact at scale
The Role of Customer Analytics Throughout the Value Chain
Generative AI: from potential to impact - 6 pillars for a transformational success
Responsible AI: A competitive edge in the data and GenAI landscape
Scaling Marketing Effectiveness
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