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Featured by Ekimetrics
Agentic AI for Marketing: When Data Turns into Action
Quiet AI: How AI is becoming a strategic ally for luxury and beauty Maisons
3 techniques for defending your 2026 marketing budget thanks to Marketing Mix Modeling
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Marketing Measurement in the “Business of Exceptions”: Helping a Global Events Business Measure What Matters
How Eurostar strengthened its brand awareness and optimized train occupancy thanks to Ekimetrics’ Marketing Mix Modeling
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Ekimetrics recognized in the 2025 Gartner® Magic Quadrant™ for Marketing Mix Modeling
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The CMO Brief: What's Driving Results in Fashion & Beauty Marketing
How Accor is redesigning its marketing strategy on a global scale, thanks to Marketing Mix Modeling and the One.Vision platform
Brand tracking, attribution, incrementality testing, Marketing Mix Modeling: Which measurement method should you use, when, and why?
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Generative AI in your ecosystem: relevance, embedding, control
Artificial Intelligence: “The petition championed by Elon Musk cut through two fundamentals of Silicon Valley ideology: the cult of performance and the parasitism of the state”
Putting the opportunities of generative AI into perspective (3/3)
The limitations and watch-outs of generative AI (2/3)
What is generative AI and why does it matter? (1/3)
In-housing Marketing Measurement & Optimization: the benefits
Why your marketing investments need to be sustainable from now on (1/3)
Creative execution x Marketing effectiveness
Where is the value in (marketing) measurement?
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