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Agentic AI for Marketing: When Data Turns into Action
Quiet AI: How AI is becoming a strategic ally for luxury and beauty Maisons
3 techniques for defending your 2026 marketing budget thanks to Marketing Mix Modeling
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Marketing Measurement in the “Business of Exceptions”: Helping a Global Events Business Measure What Matters
How Eurostar strengthened its brand awareness and optimized train occupancy thanks to Ekimetrics’ Marketing Mix Modeling
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Ekimetrics recognized in the 2025 Gartner® Magic Quadrant™ for Marketing Mix Modeling
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Marketing Measurement in the “Business of Exceptions”: Helping a Global Events Business Measure What Matters
How Eurostar strengthened its brand awareness and optimized train occupancy thanks to Ekimetrics’ Marketing Mix Modeling
Ekimetrics recognized in the 2025 Gartner® Magic Quadrant™ for Marketing Mix Modeling
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Long-term marketing performance, brand equity: measuring and optimizing to guide your decisions
Marketing Strategies: Navigating the New Normal. Marketing Benchmark For Beauty & Fragrance Sector in APAC
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The Forrester Wave: Marketing Measurement and Optimization, Q3 2023
ChatGPT and generative AI, a turning point in the history of AI ?
Marketing Strategies: Navigating the New Normal. Marketing Benchmark For FMCG Sector in APAC
Marketing Strategies: Navigating the New Normal. Marketing Benchmark For Luxury Fashion Sector in APAC
Surviving Inflation: How can data create a competitive edge by steering price and promo?
Exploring the links between creative execution and marketing effectiveness
Navigate short term market volatility by building an adaptive marketing measurement capability
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