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Votre réussite compte. Experts en MMM et en IA depuis 2006, nous partageons notre vision, nos enseignements et mettons en avant les réussites de nos clients. Découvrez leurs témoignages, nos analyses, interviews, articles, ainsi que nos événements à venir.

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MMM vs. MTA : comment choisir la bonne méthode pour prendre de meilleures décisions marketing

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Article de blog
May 29, 2023

Artificial Intelligence: “The petition championed by Elon Musk cut through two fundamentals of Silicon Valley ideology: the cult of performance and the parasitism of the state”

Livre blanc
May 4, 2023

Marketing Strategies: Navigating the New Normal. Marketing Benchmark For Luxury Fashion Sector in APAC

Livre blanc
May 2, 2023

Surviving Inflation: How can data create a competitive edge by steering price and promo?

Article de blog
May 2, 2023

Putting the opportunities of generative AI into perspective (3/3)

Article de blog
May 2, 2023

What is generative AI and why does it matter? (1/3)

Article de blog
May 2, 2023

The limitations and watch-outs of generative AI (2/3)

Livre blanc
April 26, 2023

Sustainability in Fashion: Why Data Science Matters

Actualités
April 7, 2023

Innovation: ClimateQ&A, a new AI chat tool for environmental issues

Article de blog
March 21, 2023

Understand your real marketing carbon footprint to crack sustainable business performance (2/3)

Article de blog
March 21, 2023

How to leverage MMM practices toward more sustainable performance (3/3)

Article de blog
March 21, 2023

Why your marketing investments need to be sustainable from now on (1/3)

Article de blog
March 3, 2023

Why is data science transformation so important for Private Equity?

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Prochains évènements

Découvrez les retours d'expériences de nos clients, leurs témoignages et leurs meilleures pratiques en IA, IA générative et Marketing Mix Modeling (MMM).

Le MMM, outil de décision stratégique : Pratiques gagnantes et tendances à ne pas manquer

July 3, 2025 Location: 36 rue La Fayette, Paris 9

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