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Agentic AI for Marketing: When Data Turns into Action
Quiet AI : comment l’IA devient un allié stratégique pour les Maisons de luxe et de beauté
3 techniques pour défendre son budget marketing 2026 grâce au Marketing Mix Modeling
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Marketing Measurement in the “Business of Exceptions”: Helping a Global Events Business Measure What Matters
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Comment L'Oréal et Picard repensent leurs décisions stratégiques grâce au Marketing Mix Modeling (MMM) ?
Comment Eurostar a optimisé sa notoriété et son remplissage grâce au MMM d’Ekimetrics
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Marketing Measurement in the “Business of Exceptions”: Helping a Global Events Business Measure What Matters
Comment L'Oréal et Picard repensent leurs décisions stratégiques grâce au Marketing Mix Modeling (MMM) ?
Comment Eurostar a optimisé sa notoriété et son remplissage grâce au MMM d’Ekimetrics
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Surviving Inflation: How can data create a competitive edge by steering price and promo?
Exploring the links between creative execution and marketing effectiveness
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Marketing Mix Modeling : prendre de meilleures décisions en période d’instabilité
A practical approach to the cookieless future of marketing effectiveness
Marketing Measurement & Optimization: in-housed, outsourced or hybrid?
Executing for Effect: best practices to maximize the effects of your Facebook campaigns
Conducting the media mix orchestra to build brand success
Sustainability: Tackling industry’s most pressing, burning platform
Rethinking APAC's Customer Engagement Strategy Post-Covid Using First Party Data (3/3)
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