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Featured by Ekimetrics
Agentic AI for Marketing: When Data Turns into Action
Quiet AI : comment l’IA devient un allié stratégique pour les Maisons de luxe et de beauté
3 techniques pour défendre son budget marketing 2026 grâce au Marketing Mix Modeling
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Marketing Measurement in the “Business of Exceptions”: Helping a Global Events Business Measure What Matters
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Comment L'Oréal et Picard repensent leurs décisions stratégiques grâce au Marketing Mix Modeling (MMM) ?
Comment Eurostar a optimisé sa notoriété et son remplissage grâce au MMM d’Ekimetrics
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Une nouvelle ère pour le Marketing Mix Modeling : l’IA agentique au service de l’impact et de l’adoption
IA agentique : comment bien choisir ses processus à transformer ?
GenAI for business in action
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"Notre approche holistique du Marketing Mix Modeling : la clé pour créer de l'impact"
Ekimetrics and YouGov join forces to integrate YouGov data into companies’ brand image analyses
"The rollout of the AI Act should be smooth if companies are well-prepared"
Innovation: ClimateQ&A, a new AI chat tool for environmental issues
Learning Structural Causal Models through Deep Generative Models: Methods, guarantees, and challenges
Unlocking the power of Gen AI: the crucial role of data governance
Generative AI and the Magical Fable
Investigating public perceptions of climate change using ClimateQ&A
Driving Authentic Sustainability: Leveraging Data Science to avoid Greenwashing
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