News, insights, and events
Your successes matter. As and AI experts since 2006, we want to share our vision, learnings and showcase our clients’ achievements. Explore our clients’ stories, opinion papers, interviews, articles, and discover upcoming events.
Featured by Ekimetrics
Agentic AI for Marketing: When Data Turns into Action
Quiet AI : comment l’IA devient un allié stratégique pour les Maisons de luxe et de beauté
3 techniques pour défendre son budget marketing 2026 grâce au Marketing Mix Modeling
Trending Topics
Topic Name
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Marketing Measurement in the “Business of Exceptions”: Helping a Global Events Business Measure What Matters
.png)
Comment L'Oréal et Picard repensent leurs décisions stratégiques grâce au Marketing Mix Modeling (MMM) ?
Comment Eurostar a optimisé sa notoriété et son remplissage grâce au MMM d’Ekimetrics
Topic Name
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Marketing Mix Modeling : une méthode holistique pour révéler l’impact réel de tous vos leviers marketing
Comment faire passer votre IA agentique à l’échelle ?
L'IA au service des réseaux de distribution bancaire ou comment optimiser les efforts commerciaux
Browse all resources
Filter and Search
Surviving Inflation: How can data create a competitive edge by steering price and promo?
Exploring the links between creative execution and marketing effectiveness
.avif)
Marketing Mix Modeling : prendre de meilleures décisions en période d’instabilité
A practical approach to the cookieless future of marketing effectiveness
Marketing Measurement & Optimization: in-housed, outsourced or hybrid?
Executing for Effect: best practices to maximize the effects of your Facebook campaigns
Conducting the media mix orchestra to build brand success
Sustainability: Tackling industry’s most pressing, burning platform
Rethinking APAC's Customer Engagement Strategy Post-Covid Using First Party Data (3/3)
Contactez nos experts
Sign up to receive our latest resources and events, straight to your inbox.