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Featured by Ekimetrics
Agentic AI for Marketing: When Data Turns into Action
Quiet AI : comment l’IA devient un allié stratégique pour les Maisons de luxe et de beauté
3 techniques pour défendre son budget marketing 2026 grâce au Marketing Mix Modeling
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Marketing Measurement in the “Business of Exceptions”: Helping a Global Events Business Measure What Matters
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Comment L'Oréal et Picard repensent leurs décisions stratégiques grâce au Marketing Mix Modeling (MMM) ?
Comment Eurostar a optimisé sa notoriété et son remplissage grâce au MMM d’Ekimetrics
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Brand tracking, attribution, test d’incrémentalité, Marketing Mix Modeling : quelle méthode de mesure utiliser, quand et pourquoi ?
Données ESG - enjeux, défis et leviers pour structurer le reporting de durabilité
Pourquoi les Maisons de luxe et de beauté ont besoin de l’IA pour piloter leur transformation
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A Deeper look into China: What global brands are facing in China and how do they compete with domestic competitors today?
Decoding the challenges of MMM in-housing
AI: striving for a clean and sovereign Europe
Building bridges between short-term ROI and Desirability in turbulent times!
YouTube creative effectiveness: Three golden rules that could double ROI
How Marketing Mix Modeling can become a powerful tool for sustainable business performance
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Advanced Study: Measuring YouTube ad creative quality impact at scale
The Role of Customer Analytics Throughout the Value Chain
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