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Featured by Ekimetrics
Agentic AI for Marketing: When Data Turns into Action
Quiet AI : comment l’IA devient un allié stratégique pour les Maisons de luxe et de beauté
3 techniques pour défendre son budget marketing 2026 grâce au Marketing Mix Modeling
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Marketing Measurement in the “Business of Exceptions”: Helping a Global Events Business Measure What Matters
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Comment L'Oréal et Picard repensent leurs décisions stratégiques grâce au Marketing Mix Modeling (MMM) ?
Comment Eurostar a optimisé sa notoriété et son remplissage grâce au MMM d’Ekimetrics
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MMM vs. MTA : comment choisir la bonne méthode pour prendre de meilleures décisions marketing
The CMO Brief: What's Driving Results in Fashion & Beauty Marketing
Comment Accor repense sa stratégie marketing à l’échelle internationale grâce au Marketing Mix Modeling et à la plateforme One.Vision
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On the importance of first actions to achieve sustainable development
How to leverage MMM practices toward more sustainable performance (3/3)
Inflation: leveraging Data Science to revamp pricing & promotion opportunities
Generative AI in your ecosystem: relevance, embedding, control
Artificial Intelligence: “The petition championed by Elon Musk cut through two fundamentals of Silicon Valley ideology: the cult of performance and the parasitism of the state”
Putting the opportunities of generative AI into perspective (3/3)
The limitations and watch-outs of generative AI (2/3)
What is generative AI and why does it matter? (1/3)
In-housing Marketing Measurement & Optimization: the benefits
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