How Bonduelle optimizes its media investments with Marketing Mix Modeling
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Bonduelle, a world leader in prepared vegetables, implemented One.Vision—the advanced Marketing Mix Modeling platform developed by Ekimetrics—to transform the performance of its media campaigns and maximize return on advertising investment.
Centralized access
to the ROI of all media operations with a unified platform
Remarkable time-saving
on campaign analysis with automated processes and dynamic tools
Adoption of a common language
via standardized KPIs, facilitating collaboration between the marketing, finance, and commercial departments
What we did
01
Challenge
- Lack of global and precise ROI vision due to the fragmentation of data and the multiplication of information sources
- Lack of accuracy in forecasts, since manual tools such as Excel are inadequate faced with the fast-changing market and digital channels
- Difficulty simulating and comparing various scenarios—to align investments to past performances and future objectives—slows down strategic decision-making
02
Our approach
- Centralized data by deploying One.Vision, our Marketing Mix Modeling (MMM) platform that integrates all information sources into one interface, with real-time access to the ROI of campaigns
- Advanced and forecasting modeling: The platform replaces manual tools with MMM algorithms that continually adjust to the trends of the market and digital channels
- Dynamic simulations of media scenarios to test several hypotheses and optimize marketing decisions
03
Outcome
- Accelerated strategic decision-making: real-time insights make budgetary decisions simpler for all operations
- Streamlined collaboration between marketing, finance, and commercial departments with standardized KPIs and shared analyses, thanks to the adoption of a common language
- Optimized advertising ROI: better resource allocation and proactive management of investments
Challenge
Our approach
Outcome
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