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OUR perspective

News, insights, and events

Your successes matter. As MMM and AI experts since 2006, we want to share our vision, learnings and showcase our clients’ achievements. Explore our clients’ stories, opinion papers, interviews, articles, and discover upcoming events.

INSIGHTS

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The CMO Brief: What's Driving Results in Fashion & Beauty Marketing

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Blog article
June 17, 2025

In-housing Marketing Measurement & Optimization: the benefits

Blog article
June 17, 2025

In-housing Marketing Measurement & Optimization: what’s involved

Whitepaper
August 12, 2025

Marketing Measurement & Optimization: in-housed, outsourced or hybrid?

Blog article
June 17, 2025

MMO: key considerations before you go in-house Executive Summary

Whitepaper
June 17, 2025

Conducting the media mix orchestra to build brand success

Whitepaper
June 17, 2025

Executing for Effect: best practices to maximize the effects of your Facebook campaigns

Blog article
June 17, 2025

Econometrics or Attribution

Upcoming

Upcoming Events

Hear our clients’ experiences, testimonials, and winning practices with AI, Generative AI, and Marketing Mix Modeling.

Ekimetrics at ARF Marketing Analytics Accelerator

November 13, 2024 Location: New York, USA

The International Conference on Learning Representations (ICLR) 2024 workshop has accepted our scientific paper on ClimateQ&A

May 6, 2024 Location:

Past event

Fashion Executives Examine the Industry Swing From Performance to Brand Marketing

April 3, 2024 Location:

Past event

Using AI to Create Customer-Centric Business Strategies

March 28, 2024 Location:

Past event
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