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News, insights, and events

Your successes matter. As MMM and AI experts since 2006, we want to share our vision, learnings and showcase our clients’ achievements. Explore our clients’ stories, opinion papers, interviews, articles, and discover upcoming events.

INSIGHTS

Featured content

The CMO Brief: What's Driving Results in Fashion & Beauty Marketing

In partnership with The Business of Fashion, Ekimetrics has published The CMO Brief to explore common challenges to marketing success, and how to overcome them with actionable insights.

In an era of channel fragmentation, evolving KPIs and data constraints, fashion and beauty marketing leaders are confronting a new market reality. This knowledge report explores how they are redefining performance, reallocating investment and driving growth across the entire funnel.

Download to access the full report.

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Blog article
June 17, 2025

Where is the value in (marketing) measurement?

Marketing Effectiveness (MMM)
Blog article
June 17, 2025

HELP! Digital footprints are washing away...

Marketing Effectiveness (MMM)
News
August 12, 2025

Specsavers partners with Ekimetrics to transform Marketing Mix Optimisation

Whitepaper
August 12, 2025

Exploring the links between creative execution and marketing effectiveness

Marketing Effectiveness (MMM)
Whitepaper
August 12, 2025

Navigate short term market volatility by building an adaptive marketing measurement capability

Marketing Effectiveness (MMM)
Whitepaper
August 12, 2025

Think big, act small: Using data science to accelerate portfolio value creation in Private Equity

Financial Services
Whitepaper
August 12, 2025

A practical approach to the cookieless future of marketing effectiveness

Marketing Effectiveness (MMM)
Blog article
June 17, 2025

How to leverage AI and data science to make business sustainable

AI for Sustainability
Blog article
June 17, 2025

Sustainability: industry’s most pressing, burning platform

AI for Sustainability
Whitepaper
June 17, 2025

Sustainability: Tackling industry’s most pressing, burning platform

AI for Sustainability
Whitepaper
June 17, 2025

The misunderstanding of ROI in Attribution

Whitepaper
August 12, 2025

Overcoming the Overwhelm: The Changing Face of Connected-Car Data

Mobility
Upcoming

Upcoming Events

Hear our clients’ experiences, testimonials, and winning practices with AI, Generative AI, and Marketing Mix Modeling.

Ekimetrics at ARF Marketing Analytics Accelerator

November 13, 2024 Location: New York, USA

The International Conference on Learning Representations (ICLR) 2024 workshop has accepted our scientific paper on ClimateQ&A

May 6, 2024 Location:

Past event

Fashion Executives Examine the Industry Swing From Performance to Brand Marketing

April 3, 2024 Location:

Past event

Using AI to Create Customer-Centric Business Strategies

March 28, 2024 Location:

Past event
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