UK-2025-LP-MMM

Marketing Mix Modelling

Marketing & Commercial Effectiveness

Unlock data-driven growth opportunities and marketing investment into measurable impact. Our advanced MMM approach helps leaders optimise budgets, boost ROI, and connect marketing actions directly to business outcomes.

months to deliver first significant gains

£1bn

profit generated for our clients

10:1

average project ROI

+20%

marketing resource effectiveness

Ekimetrics recognized as an Industry Leader in Marketing Measurement and Optimization

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Insights for Marketing Decision-Makers

Why Influencer marketing is no longer a measurement blindspot

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The CMO Brief: What's Driving Results in Fashion & Beauty Marketing

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Influencer Marketing Measurement for the Next Era

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Measurement’s Missing Link: Tracing the Impact of Social Communities

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Real Time MMM for CPGs: fantasy, fallacy or entirely feasible?

Article

Retail Media Networks: Good Value, or ‘Good Grief!’?

Article

YouTube creative effectiveness: Three golden rules that could double ROI

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Advanced Study: Measuring YouTube ad creative quality impact at scale

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How Marketing Mix Modeling transformed the decision-making process at Pierre & Vacances-Center Parcs

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MMM vs. MTA: Which marketing measurement approach drives better decisions?

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How Accor is redesigning its marketing strategy on a global scale, thanks to Marketing Mix Modeling and the One.Vision platform

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Brand tracking, attribution, incrementality testing, Marketing Mix Modeling: Which measurement method should you use, when, and why?

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Marketing Mix Modeling: A holistic method to reveal the actual impact of all your marketing levers

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Short-term results vs. long-term strategy: Avoid trade-offs with Marketing Mix Modeling

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Driving adoption and impact: How Agentic AI is transforming Marketing Mix Modeling

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How to maximize marketing ROI when budgets are tight: the role of Marketing Mix Modeling

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Our vision for Marketing Mix Modeling: Combining AI and continuous innovation for smarter decision-making

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Optimizing MMM in-Housing: Rebuilding foundations and navigating scenarios

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6 things to remember to create strategic impact with Marketing Mix Modeling

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Marketing Measurement Transformation: How Sky made Unified Marketing Measurement/Triangulation a reality

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How Bonduelle optimizes its profitability and accelerates its strategic marketing decisions with One.Vision, our Marketing Mix Modeling solution

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Transform marketing decision-making with next-generation Marketing Mix Modeling

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Ekimetrics named a Visionary in the 2024 Gartner® Magic Quadrant™ for Marketing Mix Modeling (MMM) solutions

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Making Effectiveness a Strategic Driver for C-Suite

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Winning marketing strategies for consumer brands: benchmarking metrics that matter

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We unveil our 2024 APAC white paper “Winning marketing strategies for consumer brands: Benchmarking metrics that matter”

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Scalable creative quality measurement reveals advertisers could double YouTube ad ROI

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Ekimetrics releases 'Measurement explained', an interactive training tool for effectiveness teams and their marketing colleagues

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Ekimetrics recognized as a Leader in Marketing Measurement and Optimization

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Revolutionizing Marketing Measurement: Introducing One.Vision and its 3 Core Modules

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"The rollout of the AI Act should be smooth if companies are well-prepared"

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Ekimetrics and YouGov join forces to integrate YouGov data into companies’ brand image analyses

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“Our holistic MMM approach is instrumental in creating impact”

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Decoding the challenges of MMM in-housing

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Building bridges between short-term ROI and Desirability in turbulent times!

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How Marketing Mix Modeling can become a powerful tool for sustainable business performance

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The new world of marketing measurement: best practice for impact and resilience

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The Forrester Wave: Marketing Measurement and Optimization, Q3 2023

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Marketing Strategies: Navigating the New Normal. Marketing Benchmark For Beauty & Fragrance Sector in APAC

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Scaling Marketing Effectiveness

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Long-term marketing performance, brand equity: measuring and optimizing to guide your decisions

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Executing for Effect: best practices to maximize the effects of your Facebook campaigns

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Marketing Strategies: Navigating the New Normal. Marketing Benchmark For Luxury Fashion Sector in APAC

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A practical approach to the cookieless future of marketing effectiveness

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Navigate short term market volatility by building an adaptive marketing measurement capability

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Surviving Inflation: How can data create a competitive edge by steering price and promo?

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Marketing Strategies: Navigating the New Normal. Marketing Benchmark For FMCG Sector in APAC

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Conducting the media mix orchestra to build brand success

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Marketing Measurement & Optimization: in-housed, outsourced or hybrid?

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Exploring the links between creative execution and marketing effectiveness

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Can the beauty industry break its addiction to ‘Gift with Purchase’?

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CMOs: What your CFO needs to know about ROI

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Understand your real marketing carbon footprint to crack sustainable business performance (2/3)

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Facing inflation: leveraging data science to optimize price and promotion strategy

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How to leverage MMM practices toward more sustainable performance (3/3)

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How to measure the efficiency of creativity in advertising in 5 steps?

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Inflation: leveraging Data Science to revamp pricing & promotion opportunities

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Why your marketing investments need to be sustainable from now on (1/3)

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In-housing Marketing Measurement & Optimization: the benefits

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Creative execution x Marketing effectiveness

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Where is the value in (marketing) measurement?

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Measuring the efficiency of creativity in advertising

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MMO: key considerations before you go in-house Executive Summary

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HELP! Digital footprints are washing away...

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In-housing Marketing Measurement & Optimization: what’s involved

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Econometrics or Attribution

Article

Modern MMM empowers marketing leaders to make confident, growth-driving decisions

Today’s marketing leaders face complex ecosystems: fragmented data, shifting consumer behaviours, and increased pressure to prove impact.

Modern MMM transforms this complexity into clarity, revealing which channels, campaigns, and investments drive real business outcomes, without relying on cookies or black-box analytics.

Discover How Leading Brands Drive ROI

Brand & Long-term Enhancement

Strengthen brand equity while sustaining performance. We help you quantify long-term brand investments and their commercial return, combining strategic foresight with tactical precision.

Creative Effectiveness

Identify which creative assets truly move the needle. We measure and optimise creative performance across markets to help CMOs scale ideas that convert.

Global Portfolio Governance

For multinational brands, we align measurement frameworks across regions, giving you a unified, actionable view of marketing performance worldwide.

Get in Touch

Unlock your next stage of marketing growth...

Get in touch with our experts to uncover where your marketing spend creates the most value, and where hidden growth is waiting to be captured.

Merci!

Nous vous recontacterons très prochainement.

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