'Quiet AI': Elevating Online and In-Store Experience Across Luxury and Beauty Retail

This white paper is the continuation of our first chapter, Quiet AI: The Invisible Touch in Luxury and Beauty, which explored how artificial intelligence is reshaping backstage operations in the luxury and beauty sector—planning, steering, and operational performance where value is silently built.

In this second edition, the perspective shifts forward, toward the customer. As growth normalizes and expectations rise, operational excellence alone is no longer enough. Value is now judged through experience: its fluidity, its coherence, and its ability to embody the brand promise across every touchpoint.

Here, Quiet AI extends its reach. Powered by agentic AI, it moves from behind the scenes into the customer journey itself—online and in-store—aligning data, teams, and decision-making to elevate the art of selling without ever replacing the human connection.

This new chapter explores how luxury and beauty Maisons can orchestrate seamless, differentiated experiences at scale, by making AI a discreet but structural ally of customer experience.