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Access expert analysis, real-world learnings from our data science capabilities, and selected news on our work and clients. Dive into MMM trends, industry-specific insights, and a full library of resources across formats and expertise areas to decode marketing performance and guide strategic decisions.

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Marketing & Commercial Effectiveness

Use advanced Marketing Mix Modeling to understand what drives growth, test scenarios, and optimize your mix across channels and products for sustainable, data-driven performance.

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Marketing Society Global ChangeMakers Conference 2025: Challenge as an Opportunity

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Capturing the Spirit of Play: Marketing Effectiveness in Action at The LEGO Group

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Blog article
December 11, 2025
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Marketing Measurement in the “Business of Exceptions”: Helping a Global Events Business Measure What Matters

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Luxury & Beauty

Combine analytics and industry insight to accelerate retail and luxury performance, strengthen brand equity, and activate sustainable, omnichannel growth across markets and customer journeys.

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Blog article
July 7, 2025
Minute Read

EVs, AI & Infrastructure: Insights from MOVE 2025

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Mobility
Customer Analytics
Marketing Effectiveness (MMM)
Blog article
June 27, 2025
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Short-term results vs. long-term strategy: ​​Avoid trade-offs with Marketing Mix Modeling

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Marketing Effectiveness (MMM)
Business case
June 20, 2025
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How AI is revolutionizing assortment strategy at Jaeger-LeCoultre and IWC

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Retail Luxury, Fashion & Beauty
AI & Generative AI
Operational Excellence
Blog article
June 12, 2025
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Driving adoption and impact: How Agentic AI is transforming Marketing Mix Modeling

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Marketing Effectiveness (MMM)
Whitepaper
June 5, 2025
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GenAI for business in action

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AI & Generative AI
Whitepaper
March 6, 2025
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Influencer Marketing Measurement for the Next Era

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Retail Luxury, Fashion & Beauty
Marketing Effectiveness (MMM)
Whitepaper
May 19, 2025
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'Quiet AI' The Invisible Touch in Luxury and Beauty

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Retail Luxury, Fashion & Beauty
AI & Generative AI
Blog article
May 20, 2025
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How to maximize marketing ROI when budgets are tight: the role of Marketing Mix Modeling

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Marketing Effectiveness (MMM)
Blog article
January 3, 2025
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Welcoming Akhila Venkitachalam as Partner at Ekimetrics

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Marketing Effectiveness (MMM)
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