Our latest insights and data resources
Access expert analysis, real-world learnings from our data science capabilities, and selected news on our work and clients. Dive into MMM trends, industry-specific insights, and a full library of resources across formats and expertise areas to decode marketing performance and guide strategic decisions.
Featured by Ekimetrics
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Ekimetrics recognized in the 2025 Gartner® Magic Quadrant™ for Marketing Mix Modeling
Agentic AI for Marketing: When Data Turns into Action
Quiet AI: How AI is becoming a strategic ally for luxury and beauty Maisons
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Marketing & Commercial Effectiveness
Use advanced Marketing Mix Modeling to understand what drives growth, test scenarios, and optimize your mix across channels and products for sustainable, data-driven performance.
Marketing Society Global ChangeMakers Conference 2025: Challenge as an Opportunity
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Capturing the Spirit of Play: Marketing Effectiveness in Action at The LEGO Group
Marketing Measurement in the “Business of Exceptions”: Helping a Global Events Business Measure What Matters
Luxury & Beauty
Combine analytics and industry insight to accelerate retail and luxury performance, strengthen brand equity, and activate sustainable, omnichannel growth across markets and customer journeys.
Why luxury and beauty Maisons need AI to steer their transformation
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How AI is revolutionizing assortment strategy at Jaeger-LeCoultre and IWC
Influencer Marketing Measurement for the Next Era
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Six key areas for successful GenAI implementation
The 5 AI trends in 2025
Harnessing the potential of GenAI: Real-world trade-offs and use cases for the financial sector
Our vision for Marketing Mix Modeling: Combining AI and continuous innovation for smarter decision-making
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Why Responsible AI security is key to protecting data and gaining a competitive edge
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Tackle customer strategy through data: 7 key steps to drive growth
Optimizing MMM in-Housing: Rebuilding foundations and navigating scenarios
WEBINAR: Making Unified Measurement a Reality: A view from Sky
Measurement’s Missing Link: Tracing the Impact of Social Communities
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