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Your successes matter. As MMM and AI experts since 2006, we want to share our vision, learnings and showcase our clients’ achievements. Explore our clients’ stories, opinion papers, interviews, articles, and discover upcoming events.

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The CMO Brief: What's Driving Results in Fashion & Beauty Marketing

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Blog article
November 13, 2024

Marketing’s Seat at the Pricing Table: How can we bring customer centricity back into pricing decisions?

News
November 12, 2024

​​​The 2024 Conference on Empirical Methods in Natural Language Processing (EMNLP) has accepted our scientific paper

Blog article
October 30, 2024

Magazine supply optimization: How data-centric solutions are changing the game

Report
October 2, 2024

Winning marketing strategies for consumer brands: benchmarking metrics that matter

News
October 2, 2024

We unveil our 2024 APAC white paper “Winning marketing strategies for consumer brands: Benchmarking metrics that matter”

Whitepaper
October 1, 2024

Driving long term performance with customer lifetime value

News
September 19, 2024

The 11th IEEE International Conference on Data Science and Advanced Analytics (DSAA) has accepted our scientific paper on AthenIA

Report
September 18, 2024

Ekimetrics 2023 ESG Report

Blog article
September 9, 2024

Sponsorship: Marketing measurement’s biggest blind spot?

News
September 2, 2024

Ekimetrics appoints Christina Cen as General Manager, China, to lead our Shanghai office and support our strategic expansion in the APAC region

Report
September 1, 2024

Mission Committee Report

Blog article
August 1, 2024

Learning Structural Causal Models through Deep Generative Models: Methods, guarantees, and challenges

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Hear our clients’ experiences, testimonials, and winning practices with AI, Generative AI, and Marketing Mix Modeling.

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