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The CMO Brief: What's Driving Results in Fashion & Beauty Marketing

The Business of Fashion, in partnership with Ekimetrics, published The CMO Brief to explore common challenges to marketing success, and how to overcome them with actionable insights.

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Hear our clients’ experiences, testimonials, and winning practices with AI, Generative AI, and Marketing Mix Modeling.

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News, insights, and events

Featured content

The CMO Brief: What's Driving Results in Fashion & Beauty Marketing

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Marketing Mix Modeling: A holistic method to reveal the actual impact of all your marketing levers

Ekimetrics Accelerates U.S. Expansion with Strategic Elevate Plan to Lead Enterprise AI Deployment at Scale

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Short-term results vs. long-term strategy: Avoid trade-offs with Marketing Mix Modeling

Connect with our Data Science experts

Featured content

The CMO Brief: What's Driving Results in Fashion & Beauty Marketing

Advanced Study: Measuring YouTube ad creative quality impact at scale

Six key areas for successful GenAI implementation

The Role of Customer Analytics Throughout the Value Chain

Three steps CMOs need to take now to ride the EV adoption wave

Driving Customer Loyalty: Why mass market brands still need to focus on CLV as a core metric

AXA Uses Creative Attention Scoring to Drive Business Outcomes - Now on Podcast

WEBINAR: Making Unified Measurement a Reality: A view from Sky

Why luxury and beauty Maisons need AI to steer their transformation

Marketing Mix Modeling: A holistic method to reveal the actual impact of all your marketing levers

Ekimetrics Accelerates U.S. Expansion with Strategic Elevate Plan to Lead Enterprise AI Deployment at Scale

EVs, AI & Infrastructure: Insights from MOVE 2025

Short-term results vs. long-term strategy: ​​Avoid trade-offs with Marketing Mix Modeling

Connect with our Data Science experts

Short-term results vs. long-term strategy: Avoid trade-offs with Marketing Mix Modeling