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The CMO Brief: What's Driving Results in Fashion & Beauty Marketing

The Business of Fashion, in partnership with Ekimetrics, published The CMO Brief to explore common challenges to marketing success, and how to overcome them with actionable insights.

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Hear our clients’ experiences, testimonials, and winning practices with AI, Generative AI, and Marketing Mix Modeling.

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News, insights, and events

Featured content

The CMO Brief: What's Driving Results in Fashion & Beauty Marketing

How Marketing Mix Modeling can become a powerful tool for sustainable business performance

Marketing Strategies: Navigating the New Normal. Marketing Benchmark For FMCG Sector in APAC

To improve your company's performance, think about data science

Artificial Intelligence: “The petition championed by Elon Musk cut through two fundamentals of Silicon Valley ideology: the cult of performance and the parasitism of the state”

Marketing Strategies: Navigating the New Normal. Marketing Benchmark For Luxury Fashion Sector in APAC

Surviving Inflation: How can data create a competitive edge by steering price and promo?

Putting the opportunities of generative AI into perspective (3/3)

What is generative AI and why does it matter? (1/3)

The limitations and watch-outs of generative AI (2/3)

Sustainability in Fashion: Why Data Science Matters

Innovation: ClimateQ&A, a new AI chat tool for environmental issues

Understand your real marketing carbon footprint to crack sustainable business performance (2/3)

Connect with our Data Science experts