Our latest insights and data resources
Access expert analysis, real-world learnings from our data science capabilities, and selected news on our work and clients. Dive into MMM trends, industry-specific insights, and a full library of resources across formats and expertise areas to decode marketing performance and guide strategic decisions.
Featured by Ekimetrics
.svg)
Ekimetrics recognized in the 2025 Gartner® Magic Quadrant™ for Marketing Mix Modeling
Agentic AI for Marketing: When Data Turns into Action
Quiet AI: How AI is becoming a strategic ally for luxury and beauty Maisons
Trending Topics
Marketing & Commercial Effectiveness
Use advanced Marketing Mix Modeling to understand what drives growth, test scenarios, and optimize your mix across channels and products for sustainable, data-driven performance.
Brand tracking, attribution, incrementality testing, Marketing Mix Modeling: Which measurement method should you use, when, and why?
Marketing Mix Modeling: A holistic method to reveal the actual impact of all your marketing levers
.png)
EVs, AI & Infrastructure: Insights from MOVE 2025
Luxury & Beauty
Combine analytics and industry insight to accelerate retail and luxury performance, strengthen brand equity, and activate sustainable, omnichannel growth across markets and customer journeys.
Quiet AI: How AI is becoming a strategic ally for luxury and beauty Maisons
Why Influencer marketing is no longer a measurement blind spot
The CMO Brief: What's Driving Results in Fashion & Beauty Marketing
Browse all resources
Filter and Search
From Marketing Mix Modelling to Econometrics: Top 10 FAQs answered
6 things to remember to create strategic impact with Marketing Mix Modeling
Marketing Measurement Transformation: How Sky made Unified Marketing Measurement/Triangulation a reality
How Bonduelle optimizes its profitability and accelerates its strategic marketing decisions with One.Vision, our Marketing Mix Modeling solution
Transform marketing decision-making with next-generation Marketing Mix Modeling
Decoding China's GenAI: A Guide for Global Business
.avif)
Marketing’s Seat at the Pricing Table: How can we bring customer centricity back into pricing decisions?
Ekimetrics named a Visionary in the 2024 Gartner® Magic Quadrant™ for Marketing Mix Modeling (MMM)
Making Effectiveness a Strategic Driver for C-Suite
Stay connected to get the latest insights
Sign up to receive our latest resources and events, straight to your inbox.