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Ekimetrics recognized in the 2025 Gartner® Magic Quadrant™ for Marketing Mix Modeling
Agentic AI for Marketing: When Data Turns into Action
Quiet AI: How AI is becoming a strategic ally for luxury and beauty Maisons
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Marketing & Commercial Effectiveness
Use advanced Marketing Mix Modeling to understand what drives growth, test scenarios, and optimize your mix across channels and products for sustainable, data-driven performance.
Brand tracking, attribution, incrementality testing, Marketing Mix Modeling: Which measurement method should you use, when, and why?
Marketing Mix Modeling: A holistic method to reveal the actual impact of all your marketing levers
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EVs, AI & Infrastructure: Insights from MOVE 2025
Luxury & Beauty
Combine analytics and industry insight to accelerate retail and luxury performance, strengthen brand equity, and activate sustainable, omnichannel growth across markets and customer journeys.
Quiet AI: How AI is becoming a strategic ally for luxury and beauty Maisons
Why Influencer marketing is no longer a measurement blind spot
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Why Influencer marketing is no longer a measurement blind spot
MMM vs. MTA: Which marketing measurement approach drives better decisions?
The CMO Brief: What's Driving Results in Fashion & Beauty Marketing
How Accor is redesigning its marketing strategy on a global scale, thanks to Marketing Mix Modeling and the One.Vision platform
Brand tracking, attribution, incrementality testing, Marketing Mix Modeling: Which measurement method should you use, when, and why?
Rebuilding Marketing for the Privacy-First Era
Why luxury and beauty Maisons need AI to steer their transformation
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Driving Customer Loyalty: Why mass market brands still need to focus on CLV as a core metric
Marketing Mix Modeling: A holistic method to reveal the actual impact of all your marketing levers
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