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Access expert analysis, real-world learnings from our data science capabilities, and selected news on our work and clients. Dive into MMM trends, industry-specific insights, and a full library of resources across formats and expertise areas to decode marketing performance and guide strategic decisions.
Featured by Ekimetrics
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Ekimetrics recognized in the 2025 Gartner® Magic Quadrant™ for Marketing Mix Modeling
Agentic AI for Marketing: When Data Turns into Action
Quiet AI: How AI is becoming a strategic ally for luxury and beauty Maisons
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Marketing & Commercial Effectiveness
Use advanced Marketing Mix Modeling to understand what drives growth, test scenarios, and optimize your mix across channels and products for sustainable, data-driven performance.
MMM vs. MTA: Which marketing measurement approach drives better decisions?
The CMO Brief: What's Driving Results in Fashion & Beauty Marketing
How Accor is redesigning its marketing strategy on a global scale, thanks to Marketing Mix Modeling and the One.Vision platform
Luxury & Beauty
Combine analytics and industry insight to accelerate retail and luxury performance, strengthen brand equity, and activate sustainable, omnichannel growth across markets and customer journeys.
Quiet AI: How AI is becoming a strategic ally for luxury and beauty Maisons
Why Influencer marketing is no longer a measurement blind spot
The CMO Brief: What's Driving Results in Fashion & Beauty Marketing
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EVs, AI & Infrastructure: Insights from MOVE 2025
Short-term results vs. long-term strategy: Avoid trade-offs with Marketing Mix Modeling
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How AI is revolutionizing assortment strategy at Jaeger-LeCoultre and IWC
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Driving adoption and impact: How Agentic AI is transforming Marketing Mix Modeling
GenAI for business in action
Influencer Marketing Measurement for the Next Era
'Quiet AI' The Invisible Touch in Luxury and Beauty
How to maximize marketing ROI when budgets are tight: the role of Marketing Mix Modeling
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Welcoming Akhila Venkitachalam as Partner at Ekimetrics
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