Our latest insights and data resources
Access expert analysis, real-world learnings from our data science capabilities, and selected news on our work and clients. Dive into MMM trends, industry-specific insights, and a full library of resources across formats and expertise areas to decode marketing performance and guide strategic decisions.
Featured by Ekimetrics
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Ekimetrics recognized in the 2025 Gartner® Magic Quadrant™ for Marketing Mix Modeling
Agentic AI for Marketing: When Data Turns into Action
Quiet AI: How AI is becoming a strategic ally for luxury and beauty Maisons
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Marketing & Commercial Effectiveness
Use advanced Marketing Mix Modeling to understand what drives growth, test scenarios, and optimize your mix across channels and products for sustainable, data-driven performance.
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We unveil our 2024 APAC white paper “Winning marketing strategies for consumer brands: Benchmarking metrics that matter”
Ekimetrics releases 'Measurement explained', an interactive training tool for effectiveness teams and their marketing colleagues
Scalable creative quality measurement reveals advertisers could double YouTube ad ROI
Luxury & Beauty
Combine analytics and industry insight to accelerate retail and luxury performance, strengthen brand equity, and activate sustainable, omnichannel growth across markets and customer journeys.
Quiet AI: How AI is becoming a strategic ally for luxury and beauty Maisons
Why Influencer marketing is no longer a measurement blind spot
The CMO Brief: What's Driving Results in Fashion & Beauty Marketing
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Six key areas for successful GenAI implementation
The 5 AI trends in 2025
Harnessing the potential of GenAI: Real-world trade-offs and use cases for the financial sector
Our vision for Marketing Mix Modeling: Combining AI and continuous innovation for smarter decision-making
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Why Responsible AI security is key to protecting data and gaining a competitive edge
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Tackle customer strategy through data: 7 key steps to drive growth
Optimizing MMM in-Housing: Rebuilding foundations and navigating scenarios
WEBINAR: Making Unified Measurement a Reality: A view from Sky
Measurement’s Missing Link: Tracing the Impact of Social Communities
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