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Access expert analysis, real-world learnings from our data science capabilities, and selected news on our work and clients. Dive into MMM trends, industry-specific insights, and a full library of resources across formats and expertise areas to decode marketing performance and guide strategic decisions.
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Ekimetrics recognized in the 2025 Gartner® Magic Quadrant™ for Marketing Mix Modeling
Agentic AI for Marketing: When Data Turns into Action
Quiet AI: How AI is becoming a strategic ally for luxury and beauty Maisons
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Marketing & Commercial Effectiveness
Use advanced Marketing Mix Modeling to understand what drives growth, test scenarios, and optimize your mix across channels and products for sustainable, data-driven performance.
Luxury & Beauty
Combine analytics and industry insight to accelerate retail and luxury performance, strengthen brand equity, and activate sustainable, omnichannel growth across markets and customer journeys.
Quiet AI: How AI is becoming a strategic ally for luxury and beauty Maisons
Why Influencer marketing is no longer a measurement blind spot
The CMO Brief: What's Driving Results in Fashion & Beauty Marketing
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Decoding the challenges of MMM in-housing
AI: striving for a clean and sovereign Europe
Building bridges between short-term ROI and Desirability in turbulent times!
How Marketing Mix Modeling can become a powerful tool for sustainable business performance
YouTube creative effectiveness: Three golden rules that could double ROI
Advanced Study: Measuring YouTube ad creative quality impact at scale
The new world of marketing measurement: best practice for impact and resilience
Six key areas for successful GenAI implementation
Scaling Marketing Effectiveness
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