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Ekimetrics recognized in the 2025 Gartner® Magic Quadrant™ for Marketing Mix Modeling
Agentic AI for Marketing: When Data Turns into Action
Quiet AI: How AI is becoming a strategic ally for luxury and beauty Maisons
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Quiet AI: How AI is becoming a strategic ally for luxury and beauty Maisons
3 techniques for defending your 2026 marketing budget thanks to Marketing Mix Modeling
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How Marketing Mix Modeling transformed the decision-making process at Pierre & Vacances-Center Parcs
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Marketing Society Global ChangeMakers Conference 2025: Challenge as an Opportunity
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Capturing the Spirit of Play: Marketing Effectiveness in Action at The LEGO Group
Marketing Measurement in the “Business of Exceptions”: Helping a Global Events Business Measure What Matters
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“Our holistic MMM approach is instrumental in creating impact”
"The rollout of the AI Act should be smooth if companies are well-prepared"
Innovation: ClimateQ&A, a new AI chat tool for environmental issues
Learning Structural Causal Models through Deep Generative Models: Methods, guarantees, and challenges
Unlocking the power of Gen AI: the crucial role of data governance
Generative AI and the Magical Fable
Investigating public perceptions of climate change using ClimateQ&A
Driving Authentic Sustainability: Leveraging Data Science to avoid Greenwashing
A Deeper look into China: What global brands are facing in China and how do they compete with domestic competitors today?
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