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Ekimetrics recognized in the 2025 Gartner® Magic Quadrant™ for Marketing Mix Modeling
Agentic AI for Marketing: When Data Turns into Action
Quiet AI: How AI is becoming a strategic ally for luxury and beauty Maisons
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Marketing & Commercial Effectiveness
Use advanced Marketing Mix Modeling to understand what drives growth, test scenarios, and optimize your mix across channels and products for sustainable, data-driven performance.
Luxury & Beauty
Combine analytics and industry insight to accelerate retail and luxury performance, strengthen brand equity, and activate sustainable, omnichannel growth across markets and customer journeys.
Quiet AI: How AI is becoming a strategic ally for luxury and beauty Maisons
Why Influencer marketing is no longer a measurement blind spot
The CMO Brief: What's Driving Results in Fashion & Beauty Marketing
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Creative execution x Marketing effectiveness
Where is the value in (marketing) measurement?
Measuring the efficiency of creativity in advertising
In-housing Marketing Measurement & Optimization: what’s involved
MMO: key considerations before you go in-house Executive Summary
HELP! Digital footprints are washing away...
How to leverage AI and data science to make business sustainable
Sustainability: industry’s most pressing, burning platform
Econometrics or Attribution
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