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Ekimetrics recognized in the 2025 Gartner® Magic Quadrant™ for Marketing Mix Modeling
Agentic AI for Marketing: When Data Turns into Action
Quiet AI: How AI is becoming a strategic ally for luxury and beauty Maisons
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Marketing Society Global ChangeMakers Conference 2025: Challenge as an Opportunity
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Capturing the Spirit of Play: Marketing Effectiveness in Action at The LEGO Group
Marketing Measurement in the “Business of Exceptions”: Helping a Global Events Business Measure What Matters
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EVs, AI & Infrastructure: Insights from MOVE 2025
Short-term results vs. long-term strategy: Avoid trade-offs with Marketing Mix Modeling
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How AI is revolutionizing assortment strategy at Jaeger-LeCoultre and IWC
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Decoding the challenges of MMM in-housing
AI: striving for a clean and sovereign Europe
Building bridges between short-term ROI and Desirability in turbulent times!
How Marketing Mix Modeling can become a powerful tool for sustainable business performance
YouTube creative effectiveness: Three golden rules that could double ROI
Advanced Study: Measuring YouTube ad creative quality impact at scale
The new world of marketing measurement: best practice for impact and resilience
Six key areas for successful GenAI implementation
Scaling Marketing Effectiveness
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