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Ekimetrics recognized in the 2025 Gartner® Magic Quadrant™ for Marketing Mix Modeling
Agentic AI for Marketing: When Data Turns into Action
Quiet AI: How AI is becoming a strategic ally for luxury and beauty Maisons
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Marketing Society Global ChangeMakers Conference 2025: Challenge as an Opportunity
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Capturing the Spirit of Play: Marketing Effectiveness in Action at The LEGO Group
Marketing Measurement in the “Business of Exceptions”: Helping a Global Events Business Measure What Matters
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How Accor is redesigning its marketing strategy on a global scale, thanks to Marketing Mix Modeling and the One.Vision platform
Brand tracking, attribution, incrementality testing, Marketing Mix Modeling: Which measurement method should you use, when, and why?
Rebuilding Marketing for the Privacy-First Era
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Rethinking APAC's Customer Engagement Strategy Post-Covid Using First Party Data (1/3)
Can the beauty industry break its addiction to ‘Gift with Purchase’?
Data Clean Rooms: 3 must-know use cases to unlock new possibilities for businesses
CMOs: What your CFO needs to know about ROI
Understand your real marketing carbon footprint to crack sustainable business performance (2/3)
Data Clean Rooms: Overcoming Technical and Human Challenges with Governance
How to measure the efficiency of creativity in advertising in 5 steps?
Facing inflation: leveraging data science to optimize price and promotion strategy
On the importance of first actions to achieve sustainable development
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