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Ekimetrics recognized in the 2025 Gartner® Magic Quadrant™ for Marketing Mix Modeling
Agentic AI for Marketing: When Data Turns into Action
Quiet AI: How AI is becoming a strategic ally for luxury and beauty Maisons
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Marketing & Commercial Effectiveness
Use advanced Marketing Mix Modeling to understand what drives growth, test scenarios, and optimize your mix across channels and products for sustainable, data-driven performance.
Marketing Society Global ChangeMakers Conference 2025: Challenge as an Opportunity
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Capturing the Spirit of Play: Marketing Effectiveness in Action at The LEGO Group
Marketing Measurement in the “Business of Exceptions”: Helping a Global Events Business Measure What Matters
Luxury & Beauty
Combine analytics and industry insight to accelerate retail and luxury performance, strengthen brand equity, and activate sustainable, omnichannel growth across markets and customer journeys.
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Responsible AI: A competitive edge in the data and GenAI landscape
The Role of Customer Analytics Throughout the Value Chain
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The Forrester Wave: Marketing Measurement and Optimization, Q3 2023
Marketing Strategies: Navigating the New Normal. Marketing Benchmark For Beauty & Fragrance Sector in APAC
ChatGPT and generative AI, a turning point in the history of AI ?
Long-term marketing performance, brand equity: measuring and optimizing to guide your decisions
Marketing Strategies: Navigating the New Normal. Marketing Benchmark For Luxury Fashion Sector in APAC
Marketing Strategies: Navigating the New Normal. Marketing Benchmark For FMCG Sector in APAC
Executing for Effect: best practices to maximize the effects of your Facebook campaigns
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