Our latest insights and data resources
Access expert analysis, real-world learnings from our data science capabilities, and selected news on our work and clients. Dive into MMM trends, industry-specific insights, and a full library of resources across formats and expertise areas to decode marketing performance and guide strategic decisions.
Featured by Ekimetrics
.svg)
Ekimetrics recognized in the 2025 Gartner® Magic Quadrant™ for Marketing Mix Modeling
Agentic AI for Marketing: When Data Turns into Action
Quiet AI: How AI is becoming a strategic ally for luxury and beauty Maisons
Trending Topics
Marketing & Commercial Effectiveness
Use advanced Marketing Mix Modeling to understand what drives growth, test scenarios, and optimize your mix across channels and products for sustainable, data-driven performance.
Marketing Measurement & Optimization: in-housed, outsourced or hybrid?
Exploring the links between creative execution and marketing effectiveness
Conducting the media mix orchestra to build brand success
Luxury & Beauty
Combine analytics and industry insight to accelerate retail and luxury performance, strengthen brand equity, and activate sustainable, omnichannel growth across markets and customer journeys.
Browse all resources
Filter and Search
Marketing Society Global ChangeMakers Conference 2025: Challenge as an Opportunity
.png)
Capturing the Spirit of Play: Marketing Effectiveness in Action at The LEGO Group
Marketing Measurement in the “Business of Exceptions”: Helping a Global Events Business Measure What Matters
How Eurostar strengthened its brand awareness and optimized train occupancy thanks to Ekimetrics’ Marketing Mix Modeling
Ekimetrics recognized in the 2025 Gartner® Magic Quadrant™ for Marketing Mix Modeling
Agentic AI for Marketing: When Data Turns into Action
Quiet AI: How AI is becoming a strategic ally for luxury and beauty Maisons
3 techniques for defending your 2026 marketing budget thanks to Marketing Mix Modeling
.png)
How Marketing Mix Modeling transformed the decision-making process at Pierre & Vacances-Center Parcs
Stay connected to get the latest insights
Sign up to receive our latest resources and events, straight to your inbox.