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Ekimetrics x Google: Mastering Creative Excellence on YouTube in Europe

August 4, 2025
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Minute Read

Want to understand how creativity can (truly) transform the performance of your YouTube campaigns? Download the study, led by Ekimetrics in partnership with Google. It deciphers the most effective creative levers, reveals why only a small fraction of videos harness their full potential, and presents an in-depth methodology for measuring the impact of creative quality in a concrete way, up to an ROI multiplied by 1.7.

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August 4, 2025
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Minute Read
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