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The CMO Brief: What's Driving Results in Fashion & Beauty Marketing

The Business of Fashion, in partnership with Ekimetrics, published The CMO Brief to explore common challenges to marketing success, and how to overcome them with actionable insights.

Download to access the full report.

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December 9, 2022

Where is the value in (marketing) measurement?

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December 9, 2022

HELP! Digital footprints are washing away...

新闻

October 26, 2022

Specsavers partners with Ekimetrics to transform Marketing Mix Optimisation

白皮书

September 28, 2022

Exploring the links between creative execution and marketing effectiveness

白皮书

September 26, 2022

Navigate short term market volatility by building an adaptive marketing measurement capability

白皮书

September 20, 2022

Think big, act small: Using data science to accelerate portfolio value creation in Private Equity

白皮书

July 13, 2022

A practical approach to the cookieless future of marketing effectiveness

文章

July 13, 2022

How to leverage AI and data science to make business sustainable

文章

July 7, 2022

Sustainability: industry’s most pressing, burning platform

白皮书

June 30, 2022

Sustainability: Tackling industry’s most pressing, burning platform

白皮书

June 21, 2022

The misunderstanding of ROI in Attribution

白皮书

May 10, 2022

Overcoming the Overwhelm: The Changing Face of Connected-Car Data

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Ekimetrics at ARF Marketing Analytics Accelerator

November 13, 2024 Location: New York, USA

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The International Conference on Learning Representations (ICLR) 2024 workshop has accepted our scientific paper on ClimateQ&A

May 6, 2024 Location:

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Fashion Executives Examine the Industry Swing From Performance to Brand Marketing

April 3, 2024 Location:

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Using AI to Create Customer-Centric Business Strategies

March 28, 2024 Location:

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资讯、洞察与最新动态

精选内容

The CMO Brief: What's Driving Results in Fashion & Beauty Marketing

Where is the value in (marketing) measurement?

HELP! Digital footprints are washing away...

Specsavers partners with Ekimetrics to transform Marketing Mix Optimisation

Exploring the links between creative execution and marketing effectiveness

Navigate short term market volatility by building an adaptive marketing measurement capability

Think big, act small: Using data science to accelerate portfolio value creation in Private Equity

A practical approach to the cookieless future of marketing effectiveness

How to leverage AI and data science to make business sustainable

Sustainability: industry’s most pressing, burning platform

Sustainability: Tackling industry’s most pressing, burning platform

The misunderstanding of ROI in Attribution

Overcoming the Overwhelm: The Changing Face of Connected-Car Data

其他动态

Ekimetrics at ARF Marketing Analytics Accelerator

The International Conference on Learning Representations (ICLR) 2024 workshop has accepted our scientific paper on ClimateQ&A

Fashion Executives Examine the Industry Swing From Performance to Brand Marketing

Using AI to Create Customer-Centric Business Strategies

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