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Optimizing MMM in-Housing: Rebuilding foundations and navigating scenarios
6 things to remember to create strategic impact with Marketing Mix Modeling
Marketing Measurement Transformation: How Sky made Unified Marketing Measurement/Triangulation a reality
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Marketing Measurement in the “Business of Exceptions”: Helping a Global Events Business Measure What Matters
How Eurostar strengthened its brand awareness and optimized train occupancy thanks to Ekimetrics’ Marketing Mix Modeling
从“说不清的价值”到“算得清的投资”：长期品牌建设ROI的科学衡量
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Driving long term performance with customer lifetime value
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亚太消费市场营销攻略白皮书：出海品牌的营销致胜之道
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We unveil our 2024 APAC white paper “Winning marketing strategies for consumer brands: Benchmarking metrics that matter”
Ekimetrics releases 'Measurement explained', an interactive training tool for effectiveness teams and their marketing colleagues
Scalable creative quality measurement reveals advertisers could double YouTube ad ROI
Revolutionizing Marketing Measurement: Introducing One.Vision and its 3 Core Modules
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Ekimetrics recognized as a Leader in Marketing Measurement and Optimization
“Our holistic MMM approach is instrumental in creating impact”
Ekimetrics and YouGov join forces to integrate YouGov data into companies’ brand image analyses
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