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Why Influencer marketing is no longer a measurement blind spot
MMM vs. MTA: Which marketing measurement approach drives better decisions?
The CMO Brief: What's Driving Results in Fashion & Beauty Marketing
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Marketing Measurement in the “Business of Exceptions”: Helping a Global Events Business Measure What Matters
How Eurostar strengthened its brand awareness and optimized train occupancy thanks to Ekimetrics’ Marketing Mix Modeling
从“说不清的价值”到“算得清的投资”：长期品牌建设ROI的科学衡量
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Inflation: leveraging Data Science to revamp pricing & promotion opportunities
Generative AI in your ecosystem: relevance, embedding, control
Artificial Intelligence: “The petition championed by Elon Musk cut through two fundamentals of Silicon Valley ideology: the cult of performance and the parasitism of the state”
Putting the opportunities of generative AI into perspective (3/3)
The limitations and watch-outs of generative AI (2/3)
What is generative AI and why does it matter? (1/3)
In-housing Marketing Measurement & Optimization: the benefits
Why your marketing investments need to be sustainable from now on (1/3)
Creative execution x Marketing effectiveness
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