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Marketing Measurement in the “Business of Exceptions”: Helping a Global Events Business Measure What Matters
How Eurostar strengthened its brand awareness and optimized train occupancy thanks to Ekimetrics’ Marketing Mix Modeling
从“说不清的价值”到“算得清的投资”：长期品牌建设ROI的科学衡量
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Marketing Mix Modeling: A holistic method to reveal the actual impact of all your marketing levers
Short-term results vs. long-term strategy: Avoid trade-offs with Marketing Mix Modeling
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How AI is revolutionizing assortment strategy at Jaeger-LeCoultre and IWC
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Navigate short term market volatility by building an adaptive marketing measurement capability
A practical approach to the cookieless future of marketing effectiveness
Marketing Measurement & Optimization: in-housed, outsourced or hybrid?
Executing for Effect: best practices to maximize the effects of your Facebook campaigns
Conducting the media mix orchestra to build brand success
Sustainability: Tackling industry’s most pressing, burning platform
Rethinking APAC's Customer Engagement Strategy Post-Covid Using First Party Data (3/3)
Rethinking APAC's Customer Engagement Strategy Post-Covid Using First Party Data (2/3)
Rethinking APAC's Customer Engagement Strategy Post-Covid Using First Party Data (1/3)
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