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Featured by Ekimetrics

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November 13, 2025
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Ekimetrics recognized in the 2025 Gartner® Magic Quadrant™ for Marketing Mix Modeling

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文章
November 5, 2025
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Agentic AI for Marketing: When Data Turns into Action

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October 21, 2025
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Quiet AI: How AI is becoming a strategic ally for luxury and beauty Maisons

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December 11, 2025
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Marketing Measurement in the “Business of Exceptions”: Helping a Global Events Business Measure What Matters

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December 8, 2025
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How Eurostar strengthened its brand awareness and optimized train occupancy thanks to Ekimetrics’ Marketing Mix Modeling

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November 25, 2025
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从“说不清的价值”到“算得清的投资”：长期品牌建设ROI的科学衡量

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July 21, 2025
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Marketing Mix Modeling: A holistic method to reveal the actual impact of all your marketing levers

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June 27, 2025
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Short-term results vs. long-term strategy: ​​Avoid trade-offs with Marketing Mix Modeling

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June 20, 2025
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How AI is revolutionizing assortment strategy at Jaeger-LeCoultre and IWC

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文章
January 31, 2024
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AI: striving for a clean and sovereign Europe

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AI与生成式AI
文章
January 29, 2024
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Building bridges between short-term ROI and Desirability in turbulent times!

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营销策略提效与优化
白皮书
July 25, 2024
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YouTube creative effectiveness: Three golden rules that could double ROI

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营销策略提效与优化
白皮书
June 6, 2023
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How Marketing Mix Modeling can become a powerful tool for sustainable business performance

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营销策略提效与优化
白皮书
June 26, 2023
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The new world of marketing measurement: best practice for impact and resilience

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营销策略提效与优化
白皮书
July 25, 2024
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Advanced Study: Measuring YouTube ad creative quality impact at scale

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营销策略提效与优化
白皮书
March 21, 2024
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The Role of Customer Analytics Throughout the Value Chain

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奢侈品、时尚与美妆
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白皮书
May 23, 2024
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Generative AI: from potential to impact - 6 pillars for a transformational success

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AI与生成式AI
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March 11, 2024
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Responsible AI: A competitive edge in the data and GenAI landscape

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