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Marketing Measurement in the “Business of Exceptions”: Helping a Global Events Business Measure What Matters
How Eurostar strengthened its brand awareness and optimized train occupancy thanks to Ekimetrics’ Marketing Mix Modeling
从“说不清的价值”到“算得清的投资”：长期品牌建设ROI的科学衡量
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How Accor is redesigning its marketing strategy on a global scale, thanks to Marketing Mix Modeling and the One.Vision platform
Brand tracking, attribution, incrementality testing, Marketing Mix Modeling: Which measurement method should you use, when, and why?
Why luxury and beauty Maisons need AI to steer their transformation
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AI: striving for a clean and sovereign Europe
Building bridges between short-term ROI and Desirability in turbulent times!
YouTube creative effectiveness: Three golden rules that could double ROI
How Marketing Mix Modeling can become a powerful tool for sustainable business performance
The new world of marketing measurement: best practice for impact and resilience
Advanced Study: Measuring YouTube ad creative quality impact at scale
The Role of Customer Analytics Throughout the Value Chain
Generative AI: from potential to impact - 6 pillars for a transformational success
Responsible AI: A competitive edge in the data and GenAI landscape
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