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营销策略提效与优化

通过先进的营销组合建模(MMM),识别增长驱动因素、测试不同情景,并在渠道与产品之间优化您的营销组合,实现可持续、数据驱动的业绩提升。

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白皮书
March 21, 2025
1 Minute Read

亚太消费市场营销攻略白皮书:出海品牌的营销致胜之道

新闻
October 2, 2024
8 Minute Read

We unveil our 2024 APAC white paper “Winning marketing strategies for consumer brands: Benchmarking metrics that matter”

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July 23, 2024
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Ekimetrics releases 'Measurement explained', an interactive training tool for effectiveness teams and their marketing colleagues

奢侈品、时尚与美妆

结合数据分析与行业洞察,加速零售与奢侈品业务增长,强化品牌资产,并在各市场与客户旅程中推动可持续的全渠道发展。

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文章
December 11, 2025
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Marketing Measurement in the “Business of Exceptions”: Helping a Global Events Business Measure What Matters

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营销策略提效与优化
Business case
December 8, 2025
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How Eurostar strengthened its brand awareness and optimized train occupancy thanks to Ekimetrics’ Marketing Mix Modeling

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November 25, 2025
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从“说不清的价值”到“算得清的投资”:长期品牌建设ROI的科学衡量

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白皮书
November 25, 2025
Minute Read

白皮书: 长期品牌建设ROI的科学衡量

健康与制药
奢侈品、时尚与美妆
消费品
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金融服务
营销策略提效与优化
新闻
November 13, 2025
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Ekimetrics recognized in the 2025 Gartner® Magic Quadrant™ for Marketing Mix Modeling

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营销策略提效与优化
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November 5, 2025
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Agentic AI for Marketing: When Data Turns into Action

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AI与生成式AI
营销策略提效与优化
文章
October 21, 2025
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Quiet AI: How AI is becoming a strategic ally for luxury and beauty Maisons

奢侈品、时尚与美妆
AI与生成式AI
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October 21, 2025
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3 techniques for defending ​​your 2026 marketing budget thanks to Marketing Mix Modeling

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营销策略提效与优化
文章
October 16, 2025
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How Marketing Mix Modeling transformed the decision-making process at Pierre & Vacances-Center Parcs

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