News November 15th 2016

Esomar Big Data World 2016

Quentin Michard animated a workshop at Esomar Big Data World 2016 which took place in Berlin on December 15. The human factor: the key to succeed in your Big Data Journey.

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The morning of the following day, Othmane presented our Data Science expertise to all attendees at Esomar.

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Othmane, Bastien and Richard were representing Ekimetrics for the two days of the event.

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Thought Leadership July 10th 2019

McDonald's France : business strategy, behavioural analysis & big data

Whether I’m in class or talking to friends, it is often difficult to explain to them what the meta-data in their daily lives can do. It is easy to imagine how big data is used in scientific calculations of meteorological models or for managing transport, but it is harder to see how it can be used in our daily lives.
Thought Leadership June 19th 2019

How to combine business approaches, advanced statistics, and technology?

It is sometimes difficult to create a link between highly sophisticated statistical approaches and business reality. The transformation of data into value is an art that needs to combine three different pillars: business understanding, advanced statistics and technology. This triangular approach needs to be adopted by all machine learning projects.