Jean-Baptiste Bouzige, President of Ekimetrics, proposes through a keynote during the Strategies Summit to state the approach to overcome these oppositions and reconcile Data and Creativity, through the history and various achievements of Ekimetrics at the service of creative industries. Boost creativity via Data, an approach that combines intuition and deduction, lyricism and pragmatism.
To do this, it is necessary to understand the specificities of the business in order to interpret them statistically. One of the most advanced cases of data at the service of the creative trades; Ekimetrics accompanied one of the great luxury leaders to define silhouettes and clothing styles based on Data. This has made it possible to prioritize the creation of new products based exclusively on the Data of the consumers and the specificities of the products.
This type of approach is only possible through a fine understanding of the product universe, merchandising and market dynamics. It is clever to detail the method to arrive at convincing results, because only a sharp understanding of the trades allows to model the creative trades. The rest of the article is available here.