The Forrester report states that Ekimetrics “earns its ‘Strong Performer’ status through a combination of strong business strategy consulting and an engagement structure that delivers insights for marketing people, not stats people, framing the data in a narrative about the business.”
In the company’s vendor profile, the Forrester report stated that “its unified approach, One Vision, relies on nested models to provide omnichannel analysis, incorporate an on-par range of nonmedia business factors, and enable deep dives into specific marketing dimensions such as media, brand, segments, and customer lifetime value. It is stretching even beyond this by building consumer-facing decisioning and recommendation engines that leverage the marketing analytics.”
Thus, “Ekimetrics is a good fit for brands who need a blend of sophisticated data science from a firm that can demystify the science in order to guide marketers in applying model findings.”
Forrester’s 27-criteria evaluation of marketing measurement and optimization solutions identified the nine most significant providers, and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2C marketing professionals select the right one for their needs.
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