News January 28th 2020

Ekimetrics named a Strong Performer in the Forrester Wave™

Ekimetrics has been named a Strong Performer in "The Forrester Wave™: Marketing Measurement and Optimization Solutions, Q1 2020" report by Forrester Research.

The Forrester report states that Ekimetrics “earns its ‘Strong Performer’ status through a combination of strong business strategy consulting and an engagement structure that delivers insights for marketing people, not stats people, framing the data in a narrative about the business.”

In the company’s vendor profile, the Forrester report stated that its unified approach, One Vision, relies on nested models to provide omnichannel analysis, incorporate an on-par range of nonmedia business factors, and enable deep dives into specific marketing dimensions such as media, brand, segments, and customer lifetime value. It is stretching even beyond this by building consumer-facing decisioning and recommendation engines that leverage the marketing analytics.”

Thus, “Ekimetrics is a good fit for brands who need a blend of sophisticated data science from a firm that can demystify the science in order to guide marketers in applying model findings.”

Click HERE to download the Forrester Wave Report.


Forrester’s 27-criteria evaluation of marketing measurement and optimization solutions identified the nine most significant providers, and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2C marketing professionals select the right one for their needs.


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How to combine business approaches, advanced statistics, and technology?

It is sometimes difficult to create a link between highly sophisticated statistical approaches and business reality. The transformation of data into value is an art that needs to combine three different pillars: business understanding, advanced statistics and technology. This triangular approach needs to be adopted by all machine learning projects.