News March 26th 2015

Ekimetrics at the Luxury Retail Convention

luxury retail convention ekimetrics bigdata
Our CEO Jean-Baptiste Bouzige was at the Luxury Retail Convention to talk about the BigData in the luxury industry.

During Luxury Retail ConventionJean-Baptiste Bouzige was invited as a speaker to explain the BigData implications for the luxury industry especially within the retail activity.

Below, some pictures of Jean-Baptiste during his conference:

JBB luxury retail convention

JBB luxury retail convention 2


Here is an infographic explaining BigData implications for marketing:

big data in marketing gear ekimetrics

Thought Leadership June 19th 2019

How to combine business approaches, advanced statistics, and technology?

It is sometimes difficult to create a link between highly sophisticated statistical approaches and business reality. The transformation of data into value is an art that needs to combine three different pillars: business understanding, advanced statistics and technology. This triangular approach needs to be adopted by all machine learning projects.