News March 26th 2015

Ekimetrics at the Luxury Retail Convention

luxury retail convention ekimetrics bigdata
Our CEO Jean-Baptiste Bouzige was at the Luxury Retail Convention to talk about the BigData in the luxury industry.

During Luxury Retail ConventionJean-Baptiste Bouzige was invited as a speaker to explain the BigData implications for the luxury industry especially within the retail activity.

Below, some pictures of Jean-Baptiste during his conference:

JBB luxury retail convention

JBB luxury retail convention 2


Here is an infographic explaining BigData implications for marketing:

big data in marketing gear ekimetrics

Thought Leadership July 10th 2019

McDonald's France : business strategy, behavioural analysis & big data

Whether I’m in class or talking to friends, it is often difficult to explain to them what the meta-data in their daily lives can do. It is easy to imagine how big data is used in scientific calculations of meteorological models or for managing transport, but it is harder to see how it can be used in our daily lives.
Thought Leadership June 19th 2019

How to combine business approaches, advanced statistics, and technology?

It is sometimes difficult to create a link between highly sophisticated statistical approaches and business reality. The transformation of data into value is an art that needs to combine three different pillars: business understanding, advanced statistics and technology. This triangular approach needs to be adopted by all machine learning projects.