News July 9th 2015

Ekimetrics at L'Oréal CMI Days

Ekimetrics L'Oréal CMI Days
We were very pleased to be invited as a "new digital partners” during L'Oréal eCMI days.

The audience of this seminar were the L’Oréal CMI Directors representing more than 30 countries, all Divisions, Brands and Zones; plus L'Oréal's Key Internal Digital & Business partners.

During the plenary session, Quentin Michard Partner and Managing director at Ekimetrics presented in a 5 min speed dating introduction the different expertises offered by our firm.

Quentin Michard artner Ekimetrics introdcution L'Oréal CMI Days

 

Quentin Michard explained that he was proud to advise L'Oréal on its Marketing and Data Strategy for the past four years, leading to a better ROI within the cosmetic group. 

After the plenary session, Ekimetrics participated to a corner session, during which each participant could meet us to better understand our expertise.

 

Thought Leadership June 19th 2019

How to combine business approaches, advanced statistics, and technology?

It is sometimes difficult to create a link between highly sophisticated statistical approaches and business reality. The transformation of data into value is an art that needs to combine three different pillars: business understanding, advanced statistics and technology. This triangular approach needs to be adopted by all machine learning projects.