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News July 9th 2015

Ekimetrics at L'Oréal CMI Days

We were very pleased to be invited as a "new digital partners” during L'Oréal eCMI days.

The audience of this seminar were the L’Oréal CMI Directors representing more than 30 countries, all Divisions, Brands and Zones; plus L'Oréal's Key Internal Digital & Business partners.

During the plenary session, Quentin Michard Partner and Managing director at Ekimetrics presented in a 5 min speed dating introduction the different expertises offered by our firm.

Quentin Michard artner Ekimetrics introdcution L'Oréal CMI Days

Quentin Michard explained that he was proud to advise L'Oréal on its Marketing and Data Strategy for the past four years, leading to a better ROI within the cosmetic group.

After the plenary session, Ekimetrics participated to a corner session, during which each participant could meet us to better understand our expertise.

Thought Leadership July 10th 2019

McDonald's France : business strategy, behavioural analysis & big data

Whether I’m in class or talking to friends, it is often difficult to explain to them what the meta-data in their daily lives can do. It is easy to imagine how big data is used in scientific calculations of meteorological models or for managing transport, but it is harder to see how it can be used in our daily lives.

Read more about McDonald's France : business strategy, behavioural analysis & big data

Thought Leadership July 10th 2019

Customer Relations: AI is a great approach but should not be seen as an end in itself

Today, all companies want more personalised customer relations. However, during this transformation period there is a risk that the customer relationship will focus solely on the technological promise i.e. taking precedence over the relational promise.

Read more about Customer Relations: AI is a great approach but should not be seen as an end in itself

Thought Leadership July 9th 2019

Paying more than lip service to big data

Today, artificial intelligence and big data are on everyone’s lips. However, the proportion of companies that truly use the advantages & insights big data can confer to inform their strategic planning is still relatively small.

Read more about Paying more than lip service to big data

Thought Leadership June 19th 2019

How to combine business approaches, advanced statistics, and technology?

It is sometimes difficult to create a link between highly sophisticated statistical approaches and business reality. The transformation of data into value is an art that needs to combine three different pillars: business understanding, advanced statistics and technology. This triangular approach needs to be adopted by all machine learning projects.