The eleven-year-old consulting firm and data science specialist has recruited two advanced analytics experts for its US subsidiary, opened it in 2014 in New York, and which has 16 employees. Adam Rogers has be named Managing Director and Heath Podvesker the Chief Revenue Officer (CRO).
"The USA is a major priority. After France, it’s our second target market,” explains Jean-Baptiste Bouzige, CEO and co-founder of Ekimetrics in a memo. Our rapid development in this country will undoubtedly help us achieve our target of a 100 million Euros in turnover by 2023." Ekimetrics wants to accelerate its development not only by helping French and European brands grow in the United States, but also by working with local Fortune 500 actors to support their national and international development. Ekimetrics currently work with major US players in the energy, food, catering, distribution and cosmetics sectors.
Adam Rogers: Previously the VP of Strategy at MarketShare/Neustar, for over six years Adam worked for the world leader of marketing analysis and optimisation software where he successively held the positions of Manager, Director and Executive Director of Strategy. He has an in-depth knowledge of the entertainment industry thanks to his time as Associate Brand Manager at Disney Interactive before joining THQ Inc.(a video game publisher) as their Global Brand Manager. His mission will be to manage the PNL and develop Ekimetrics’ business activities in North America by presenting new offers to existing customers, and by breaking into new markets and business areas. He will report to the Ekimetrics Board or Directors.
Heath Podvesker. Heath has experience in consulting, external communications and technology following 18 years in advertising/media agencies, consulting companies and publishers (Deloitte Consulting, Tequila/NY, Wunderman and Rocketfuel). In 2007, he joined MarketShareNeustar as its Executive Vice-President of Operations and People before being appointed as the VP of Market Development and then VP of Advisory Services and GM. Previously he held the post of Managing Director at MPP Global North America (SaaS payment and billing solutions for companies). As CRO, his role will be to form and strengthen international partnerships with Google, Facebook, etc., manage international commercial processes, as well as repositioning Ekimetrics offers.