It is estimated that the size of data generated online hit 667 exabytes (10 to the power of 18) in 2014 alone. The potential of this data is the relationships it can reveal: measuring, analyzing and understanding the interactions that users have across multiple touch points in their day-to-day behavior. Making sense of this volume of data is a major opportunity for marketers today: the rapid surge in Big Data technologies is allowing for better media planning, real-time optimization and granular audience targeting and messaging. This session explore how agencies are harnessing the power of big data to hone their services and reach.
News May 26th 2015
Ekimetrics will present its vision about digital analytics and Big Data.
News February 21st 2020
Discuss with our Data Science experts at the Big Data Paris show on May 27 and 28!
News January 28th 2020
Ekimetrics has been named a Strong Performer in "The Forrester Wave™: Marketing Measurement and Optimization Solutions, Q1 2020" report by Forrester Research.
News September 23rd 2019
Pascal Moulin joins Ekimetrics as France Chief Technology Officer & Group Chief Security Officer (CSO)
News August 29th 2019
With more than 280 employees worldwide, Ekimetrics is expanding its Executive Committee to support this strong growth.
Thought Leadership July 10th 2019
Today, all companies want more personalised customer relations. However, during this transformation period there is a risk that the customer relationship will focus solely on the technological promise i.e. taking precedence over the relational promise.
Thought Leadership July 9th 2019
Today, artificial intelligence and big data are on everyone’s lips. However, the proportion of companies that truly use the advantages & insights big data can confer to inform their strategic planning is still relatively small.
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