News May 26th 2015

Ekimetrics in Dubai for the Arabnet Digital Summit 2015

Ekimetrics at Arabnet summit 2015 BigData ekisocialweblab
Ekimetrics will present its vision about digital analytics and Big Data.

It is estimated that the size of data generated online hit 667 exabytes (10 to the power of 18) in 2014 alone. The potential of this data is the relationships it can reveal: measuring, analyzing and understanding the interactions that users have across multiple touch points in their day-to-day behavior. Making sense of this volume of data is a major opportunity for marketers today: the rapid surge in Big Data technologies is allowing for better media planning, real-time optimization and granular audience targeting and messaging. This session explore how agencies are harnessing the power of big data to hone their services and reach. 

Emmanuel de Béjarry, co-founder & Partner at Ekimetrics will discuss this subject during the Arabnet Digital Summit 2015.